Media Contact:
Janice Poloway
janicep@fitpath.com
1 800 661-5161 |
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For Immediate Release
August 4, 2009 |
A health retreat that isn’t all fluff and buff
Mountain Trek notes steady rise in number of men attending their Boot Camp retreat
Ainsworth Hot Springs, BC - August 4, 2009 - It’s a trend worth noting. Men are lacing up their hiking boots to get fit and lose weight at Mountain Trek, a boot camp retreat with locations in British Columbia, North Carolina and Costa Rica. Over the last three years, 28% of all guests were male with 2007 showing a record number at 33%. So far in 2009, men occupy almost 30% of all beds at Mountain Trek with reservations showing signs of this trend continuing.
“Traditionally, our clientele are women between the ages of 35-55 with the average age being 42”, comments Kirkland Shave, Mountain Trek’s General Manager and Program Director. “Men had been the exception rather than the rule. Recently, we’ve noticed the increase in our male guests with some weeks when men outnumbered the women.” Jeff Krueger notes this trend as well since as the resident dietitian he had to come up with a “man menu” which meant more protein to maintain muscles mass and to monitor electrolytes for energy. “We have been able to witness more consistently how our program which not only includes long days of hiking days but a detox program, affects the energy demands of our male guests over a longer period of time. They have given us tremendous opportunity to tweak our program to get better results for them”, commented Krueger.
Reason for the trend? “Hard to say” admits Shave, “but with the average age of our male guests being in their late 40’s or early 50’s, it could be they are feeling the effects of their lifestyles and are admitting that they need to make some changes if they want to feel and be healthy and more vital for the rest of their lives.”
Mountain Trek runs an all inclusive seven month boot camp fitness program from Ainsworth Hot Springs in British Columbia and four week satellite programs in NC and Costa Rica. More information call 1-800-661-5161.
About Mountain Trek
Founded in 1991 as Mountain Trek Fitness Retreat and Health Spa, Mountain Trek offers fitness and weight loss programs for small groups that deliver results. Working year-round from locations in the mountains of Canada, Costa Rica, and North Carolina, Mountain Trek’s trained guides interact one-on-one with guests to raise metabolism, burn fat, improve cardiovascular fitness, and increase muscle strength. With a staff-to-guest ratio of two to one, Mountain Trek’s team is serious about guiding guests toward an integrated path of vitality and health. Additional details are available on
hiking.com.
Media Contact:
Janice Poloway
janicep@fitpath.com
1 800 661-5161
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